I am a versatile public relations and communications specialist, writer and freelance journalist living and working in the San Francisco Bay Area. I am well versed in marketing and copywriting in the biopharma, VC, high-tech and events design industries. I write action-oriented, highly targeted, and concise copy that helps optimize product, web, and brand pages and am motivated by measurable e-commerce results: improved conversion, increased site visits and volume of engagement.
Thanks to my extensive editorial experience, I excel at fostering media relationships that drive PR results.
I shift gears when it comes to writing features and stories. My passions include theater, dance, literature, travel and multicultural cuisine. Thanks to this eclectic disposition, I am available for a broad variety of assignments.
I am always eager to expand my experience.
Please see my portfolio here:
And my blog: https://sanfranciscowriter.blogspot.com
I'm a San Francisco based writer specializing in print publishing, creative copywriting, editing, content strategy and public relations.
Previously, I was Editor of South Bay Accent, an award-winning bimonthly lifestyle magazine written for the San Francisco South Bay Area region, including Silicon Valley, San Jose and the Peninsula. In addition to writing engaging, informative and entertaining stories, I was privileged to manage a talented editorial team. My commercial body of work includes numerous copywriting assignments, ranging from corporate mission statements and web content to press releases, email marketing campaigns and social media management.
In my capacity as a public relations specialist, I have strategized communications for medtech, VC funds, food delivery robots, construction mapping drones, chatbot AI, workplace equity tech and other high-tech B2B and B2C clients, defining and amplifying brand vision and crafting meaningful stories that resonated with key stakeholders and audiences.
As a syndicated weekly columnist for Bay Area News Group, I tackled the complex issues endemic to the notoriously fickle SF Bay Area housing market. My column was published in several print and online outlets including The Marin Independent Journal and San Jose Mercury News.
As Interior Design Editor for Florida International Magazine, my coverage of design trends garnered recognition and led to broader themed assignments. Highlights included holiday gift guides, sports features, and local celebrity profiles.
Please peruse my portfolio here:
My portfolio: carolebarrow.contently.com
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